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  • How to Sell Summer
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  • Summer Ops Camp 2017
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  • Featured Article—Making Skiing Fun Again
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  • Featured Article—10 Under 30
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  • Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them...
  • Registration is open for SAM's 8th annual Summer Ops Camp!
  • To build our sports, reframe skiing—and riding—as a mountain experience. Our sports' beauty is what seduces guests into becoming skiers and riders.
  • Meet 10 outstanding and inspiring twenty-somethings who are having an impact.


Summer Visits in Western Destinations Remain Flat, Revenues Up

SAM Magazine—Denver, Aug. 18, 2017— According to the most recently released data from the Monthly Market Briefing compiled by DestiMetrics, an Inntopia company, lodging occupancy for the full summer is up only a slight 0.4 percent. However, strong gains in the Average Daily Rate (ADR) at those same properties have boosted summer revenues 7.7 percent compared to the same time last year. The report covers 20 destinations and 290 lodging companies in the Western U.S.

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SUMMER OPS CAMP REGISTRATION CLOSES IN A WEEK

SAM Magazine—Natick, Mass., Aug. 17, 2017—Registration for SAM’s eighth annual Summer Ops Camp—a series of seminars, workshops, and site visits that explore the state of the art in summer operations—closes Aug. 25. A few spots are still available for the Camp, Sept. 5-7 at Killington, Vermont.

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Eldora’s Rebranding Embraces Local Market

SAM Magazine—Boulder, Colo., Aug. 16, 2017—As it undergoes a multi-million dollar capital development, including the installation of a new six-passenger chairlift, Eldora Mountain Resort unveiled its new branding and a “Closer to You” campaign, which celebrates the mountain’s 56-year history as Boulder County’s mountain playground.

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Wachusett Passholders Get Lift Ticket Deal at Stratton

SAM Magazine—Princeton, Mass., Aug. 16, 2017—Season pass partnerships between unaffiliated resorts continue to evolve in a variety of ways. One of the newest is between Wachusett Mountain, Mass., and Stratton, Vt.

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Sunlight Expands Pass Partnerships Worldwide

SAM Magazine—Glenwood Springs, Colo., Aug. 1, 2017—Season pass holders at Sunlight Mountain Resort can now receive three free ski days at Kiroro ski area on Japan’s North Island as Sunlight expands its global alliances. Passholders can also access more free ski days at areas in Alaska, Colorado, Idaho, Wyoming, and Washington.

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2017 NSAA National Convention and Tradeshow

The NSAA National Convention and Tradeshow drew a total of 880 ski industry operators and suppliers to the Fairmont Princess Resort in Scottsdale, Ariz., May 5-7. The focus this year was clearly on developing and retaining new skiers and riders, a fitting aim for soon-to-retire NSAA president Michael Berry’s final act. 

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40th Annual LMS Draws Record Attendance

Celebrating its 40th year of educating ski area personnel, the Lift Maintenance Seminar (LMS) welcomed the biggest crowd in its history at this year’s event, held April 18-20 at Jiminy Peak, Mass. More than 420 participants from about 70 different ski areas came to expand their knowledge about chairlift and surface lift operation, maintenance, safety, risk management, and more, as well as sessions that covered snowmaking, staffing, and other mountain operations subjects.

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2017 NSAA Eastern Conference and Tradeshow, Mount Snow, Vt.

Compared to last year, the tone was decidedly different among operators and suppliers at this year’s NSAA Eastern Conference and Tradeshow, Jan. 31 and Feb. 1 at Mount Snow, Vt. Normal snowfall and strong visitation had the robust group of attendees singing a more positive tune than a year ago. 

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NSAA Western Trade Fair 2017

Short-Term Optimism, Long-Term Concerns

There was a general air of enthusiasm and optimism at the NSAA Western Winter Conference, Jan. 16-19 at Steamboat, Colo., thanks to a strong season to date for resorts across most of the country. But the long-term outlook is clouded by challenges ranging from the need to attract and retain more new skiers and riders to the rigors of training and retaining lift mechanics—challenges that the conference tried to address head on.

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ISKINY-PSAA Expo

The annual ISKINY-PSAA Expo, Sept. 19-21, 2016, at Holiday Valley, N.Y., attracted more than 345 ski resort, vendor, and guest attendees from across North America. The program kicked off with the annual golf tournament and opportunity to demo Holiday Valley's aerial adventure parks.

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Do you have what it takes to work with one of the largest automated snowmaking systems in the United States? Follow the link below for a full description and to apply: http://sunvalley.applytojob.com/apply/RH5pMzOSsF/Snowmaker?source=SAM
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Leitner-Poma of America is currently accepting applications for exciting opportunities to work on our latest airport tramway. Individuals must have experience with PLC’s, hydraulics, pneumatics, HVAC, electrical or mechanical systems. Must be willing to relocate to the Miami, Florida region....
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DemacLenko is looking for service technicians to join our team. We are looking for people that are passionate, motivated and dedicate to snowmaking. If you like to travel, help others, share knowledge and meet a lot of great people this might be the opportunity for you. The ideal candidate would...
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Peak Resorts has a terrific opportunity for an experienced POS analyst to join our Northeast IT team. This is a fantastic opportunity to bring your skills working with POS systems (accesso Siriusware, Springer Miler, and/or Digital Dining experience preferred) to a growing organization. For more...
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Dodge Ridge, Pinecrest CA, is looking for a Lift Maintenance Supervisor. Proven experience (3+ years) required, includingleadership, mechanical aptitude, troubleshooting and safety-first attitude. Must value teamwork. FT/YR with health, PTO and 401K benefits. HR@DodgeRidge.com, Apply at...
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Dodge Ridge, Pinecrest CA, is seeking a Director of Mountain Operations. We are a family-owned ski area committed to our guests and staff. Experience in multiple mountain departments required. This is a great opportunity to be part of a dedicated team. First-rate Benefit/PTO package. Send...
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Located 45 minutes outside of fabulous Las Vegas. Year-round employment available for the right candidate. Level II Certification required. 3-5 yrs. experience preferred. View full position description and apply @ http://www.leecanyonlv.com/site/jobs/
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Attitash has the following year-round benefited positions: Snowmaking Supervisor: 3+ years’ experience in snowmaking with a passion for the industry and ability to lead a team of professionals.Lift Mechanic: Previous experience great, but willing to train someone with some lift ops experience...
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Waterville Valley Resort in the White Mountains of New Hampshire is currently seeking: Terrain Park Manager- full-time year-round, benefitted position. Responsibilities include hiring, scheduling, managing, and ensuring proper training of staff; assuring park operations are maintained to...
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Diamond Peak is accepting applications for an experienced Lift Maintenance Technician. A motivated, positive individual with a minimum 6 years experience on detachable lifts, Doppelmayr and Yan fixed grip lifts. Confident in all aspects of lift maintenance including rigging, gear reducers,...
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Holiday Valley, a premier Resort in New York State, will be receiving applications and resumes for the position of Snowsports School Director. This is a seasonal position with a seven month schedule from Sept. 15th through April 15th. Applicants should have a PSIA or AASI Level III certification...
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A successful Lift Maintenance Manager will be responsible for the safe operation of a Lift System installed by Leitner-Poma at the Anakeesta and maintained in accordance with the operation manual provided by Leitner-Poma.  This individual will comply and abide by ANSI, UPSRC Forest and Osha...
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Sandia Peak Aerial Tramway located in Albuquerque, NM is looking for an experienced leader as our Director of Maintenance to manage our Maintenance team. This position is part of the senior management group with budget, planning and operational responsibilities. The Director of Maintenance must...
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